IL NOSTRO FONDATORE
Ben, the founder of Atelier Fusari, is an Italian born French who’s always been fascinated by fashion trends and design. Thanks to his
great-grandfather M. Sebastiano Fusari,
who had a tailor shop in Italy, Ben had the opportunity to master the creation and details of tailor-made suits, shirts, jackets and so on.
Today, at Atelier Fusari we know what makes the difference between a good tailor-made suit and a great tailor-made suit.
Our Values
Atelier Fusari is renown for its made to measure clothes for men. Our stylists personally look after your every need and supervise your order from start to finish. Additionally, we advise each customer on the best color matching and best suit design according to the customer’s body while respecting their preferences.
Our purpose is to offer clients a new shopping experience, both exclusive and enjoyable in a friendly shop! Mixing designs from France and fabric from Italy, Atelier Fusari is the best brand for quality fitted suits at affordable prices with the best service.
We understand the needs of each individual client and create elegant and comfortable clothing of unsurpassed quality, preserving the highest standards of traditional bespoke tailoring. All of our suit fabrics are 100% wool and all our shirts are 100% cotton.
Our Story
The first thread of Atelier Fusari was woven in 1928 in Genoa, Italy, where Sophie Fusari opened her boutique, Fusari Tailleur.
The war led her to Marseille, France, where her grandson Benoit was born in 1987. Benoit grew up fascinated by his grandmother, who nurtured his passion for entrepreneurship and creation.
Twenty-two years later, Benoit, with an MBA in International Business, completed his studies in Shanghai. In this city teeming with creativity,
the connection between Benoit and the city was immediate. Six months after his arrival, Atelier Fusari was born, a perfect fusion of three heritages—combining Italian elegance, French passion, and Chinese dynamism.
Benoit taught himself about fashion, fueled by his adventurous spirit and his grandmother’s guidance. His initial plan was to offer his services
to tailors in France through innovative catalogs and strategic partnerships with Chinese factories.
However, no one took “Made in China” luxury seriously, and by November 2011, frustrated by the numerous rejections, Benoit opened his own boutique in Shanghai. In February 2012, a prominent Chinese blogger discovered the boutique and wrote a glowing article that catapulted
the brand into the spotlight.
From 2012 to 2018, Atelier Fusari diversified to meet the needs of every client and solidified its structure. The brand became a leading name
in custom-made suits in Shanghai, with fashion shows, events, and features in renowned magazines. International franchises began to emerge.
In 2019, the pandemic slowed this expansion. Benoit used this time to reflect on the brand’s future, while Atelier Fusari maintained its client
base, proving its resilience. Sensing the decline of custom-made suits as the cornerstone of masculine elegance, Benoit reinvented Atelier Fusari,
broadening its offerings to help men achieve elegance in every aspect of their lives.
Today, after four years of hard work and determination, Atelier Fusari is finally ready to conquer the world. Benoit has only accomplished a small
part of his dream: to create a true luxury house, rooted in centuries of elegance, generations of tailors, and a love for perfection.
The future of
Atelier Fusari is yet
to be written,
but it promises to
be bright.
Our Core Values
At Atelier Fusari, our core values are more than just words: they are integrated into every aspect of our work.
They inspire us to create exceptional clothing and provide an unparalleled experience for our clients, allowing them to feel confident, elegant,
and empowered in every situation.
In summary, Atelier Fusari has competitive advantages: we offer exceptional styling service at a reasonable price, thanks to our unique working method, high-quality products, and expertise in Italian-style suits and bespoke tailoring.
Our strength also lies in our versatility in both tailormade and Made to Order.
Our main focus is to grow the brand traction and to put a piece of Atelier Fusari in any wardrobe.