Once upon a time..
Atelier Fusari's journey began in 1928 in Genoa, Italy, when Sophie Fusari opened her boutique, Fusari Tailleur. The war led her to Marseille, where her grandson Ben was born in 1987, fostering his passion for entrepreneurship.
After completing his MBA in International Business and fashion design in Shanghai in 2010, Ben felt an immediate connection to the city. Six months later, he launched Atelier Fusari, combining Italian tailoring and traditions, French elegance and passion, Chinese craftsmanship and dynamism.
Ben Fusari & Shanghai love story...
Initially, Ben aimed to collaborate with French and Italians tailors through innovative catalogs and strategic partnerships with Chinese factories. However, faced with skepticism about luxury "Made in China" , he opened his own boutique in Shanghai in November 2011. A glowing review by a prominent Chinese blogger in February 2012 quickly brought the brand into the limelight.
From 2012 to 2018, Atelier Fusari diversified its offerings and established itself as a leading name in custom-made suits in Shanghai, participating in fashion shows and gaining media attention. Over the years, Atelier Fusari dresses many celebrities and important people, Chinese clients and foreigners: Gold medal Olympic athlete, football players, tv show host, top business man and CEOs, politics, consuls and ambassadors..
...Created
An Irresistible Elegance...Tailored.
The pandemic in 2019 slowed expansion, but Ben used this time to reflect on the brand's future.
Recognising a shift away from traditional suits, he reinvented Atelier Fusari to encompass a broader approach to men's elegance and by designing a full range of products including jeans, cashmere, shoes, sneakers, bags even candles ...
Today, after few more years of hard work and determination, Atelier Fusari is finally ready to conquer the world. Ben has only accomplished a small part of his dream:
He is working on creating a unique luxury house made in China steeped in history and a commitment to perfection, rooted in centuries of elegance, generations of tailors, and a love for the seductive power clothes gives...
